creative director + art director
“Cards Work”
Hallmark sold 63 million cards in the first 3 months of the launch of the award-winning integrated campaign, “Cards Work”. It was the largest and most important product launch in company history.
Developed, executed and designed print, tv, and POS. A new brand strategy, and tone of voice for 99 Cent product line was established. The TV and print won Cannes Lions and the print was awarded the MPA Kelly Award.