creative director + art director
“Good to Go.”
Kelloggs wanted Nutri-grain to be top of mind when you are on the go and need a burst of energy. A simple, but eye catching visual was used to show Nutri-grain bars were synonymous with energy.
Developed and produced integrated advertising campaign including print, OOH, TV and radio. Oversized billboards were strategically placed to look as though the Nutri-grain planes and rockets were flying through the air, using the outdoor media space expertly. The campaign was well received and had strong sales results in market.