Crayola

“Let Them Create”

Crayola’s “Let Them Create” campaign brought the brand back to its imagination roots. The brand was lost in new product innovation and had forgotten what they stood for. The rebranding of this integrated advertising campaign exceeded client’s expectations and retail sales soared. Oversaw concept development, brand positioning, strategic vision and execution; leading several creative teams. The TV was honored in the One Show and AICP Awards.