Museum of Science & Industry Chicago

Titanic Exhibit

This campaign shared a few of the many passenger’s stories hoping to be told with the sinking of the Titanic. The full page newspaper ads were placed in the Chicago Tribune and Chicago Sun Times to entice Chicagoans to visit the exhibit to learn more. A PR stunt of a sinking billboard in Lake Michigan that simply read, “Titanic” generated much hype. The exhibit was one of the most successful the museum hosted.