“See Veggies Differently”
What if eating your veggies was something you looked forward to? A delicious treat that made you think of vegetables in a whole new way. The “See Veggies Differently” campaign for Morning Star Farms repositioned the tired brand bringing new creative direction, insight, tone and a whimsical personality to reinvigorate the line of products.
Developed and executed integrated advertising campaign including print, TV, OOH, digital, social media. Worked together with outside digital agency to execute social media campaign, promotions, recipes and website. The animated, cartoon style videos went viral and were a huge success, in click through rates to the MSF website.