“The Prize Is Inside”
This city block long billboard launched Special K’s Resolution initiative in January of the new year. “The Prize Is Inside,” campaign included OOH, print, tv, and digital advertising. Hoping women would realize the many rewards associated with eating Special K products.
Collaborated with client and account service team to refine brand strategy and positioning of Special K portfolio of products. Established positive synergetic working relationship with client and account service team. Developed and executed integrated advertising campaign including print, TV, and OOH.