creative director + art director
“What will you gain when you lose?”
Leo Burnett- Freelance
Developed and executed global creative platform, leveraging the U.S. “What will you gain when you lose?” advertising campaign for Australia and Canada.
Custom illustrations were used for the print, OOH, and digital campaign to appeal globally towards women. Ideas were integrated across several Special K brand categories for their portfolio of products. Collaborated with partner agencies in Australia and Canada to execute tv, digital and print, ensuring creative transferred across culture lines.